The International Social Media Conference 2018
Join us next week in Manchester, a small number of Tickets are still available
Pinterest, Michelle Pinchard
Michelle Pinchard is the Growth Marketing Manager at Pinterest. Michelle will be presenting on behalf of Pinterest:– Ignite Audience Action and Engagement with Pinterest Summary: Discover new ways to amplify content, drive traffic, increase sales, and ignite engagement with interest. Michelle Pinchard is the Growth Marketing Manager for English Speaking Countries at Pinterest based in London.Read More
Senior Media and Content Consultant for Benenden Health and Lecturer in Digital Marketing within FE, Jenna has an excitable passion for social media. Raising website traffic from social media channels by 330% and increasing engagement levels on social media by 300% in just a year – creating engagement on social is Jenna’s speciality. Working within…Read More
Margaret Yekulis is a social media professional who has successfully run the social media strategy and built up a strong presence for brands in the legal, fashion, travel and financial industries in the United States and United Kingdom. She has experience in training business owners in building up their social media presence and personal profile,…Read More
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by…Read More
Daniel Nolan is managing director of theEword, one of Manchester’s leading independent digital agencies. The agency specialises in working with lifestyle and leisure brands to drive awareness, consideration and purchase intent. Daniel is the co-chair of pro.manchester’s creative committee, the chairman of the Manchester Publicity Association and has previously been recognised as the Digital, Media or…Read More
Ferhat (MBA-MPP) is a lecturer, trainer and managament consultant. He has his own innovation agency called QGroup. He studied Industrial Engineering in Turkey and received his MBA (Master of Business Administration) from Kennesaw State University and MPP (Master of Public Policy) from Georgia State University. His fields of expertise and interests include strategic management, innovation strategies, experimental marketing, business model…Read More
Emma Wilberforce is an experienced social media marketer and director of marketing consultancy, Extravis Marketing. As a recent start up herself, Emma is on a mission to share her knowledge about organic growth on social media with other small and local businesses. In her session, she will be covering ways your business can get seen…Read More
Natalie set up Hot Content to help businesses with their blogging and content; she loves writing when it seemed there was a real need for quality content for those who wanted to outsource this element of their business. However, as time has gone on, the teacher in her has taken over – she did always dream…Read More
I help companies across the globe (70% clients in USA and Australia) to build a sustainable, semi-automated sales funnel via social media to win sales, influence & referrals. Coaching, seminars and workshops as well as “done for you” social media management and video tutorial packages. Not to mention speeches and proper banter with my extensive…Read More
Owen Williams is a hugely experienced social media professional and former television producer with over 19 years’ experience in digital innovation, content production, social media governance and post-production. A highly motivated creative leader and engaging public speaker and storyteller, with a strong track record of originating and managing digital projects on new and emerging platforms….Read More
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft for over 5 years and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s…Read More
Jennifer is Managing Director of Influencer Marketing agency Digital Voices. She travels and speaks internationally to advise brands on influencer marketing strategies. She also teaches social media marketing at Red Academy, trains Fortune 500 companies and has spoken at YouTube events, Prix Italia, WeWork and the Digital Leadership Forum. Before founding Digital Voices, she worked…Read More
As Social Chain’s Strategy Director, Mike oversees the Content, Paid Media and Data and Insights departments of the agency. After joining Social Chain in early 2016 initially as Head of Social Media Management, Mike has been a leading member of the team responsible for delivering successful campaigns with brands such as Superdry, UFC, Coca-Cola and…Read More
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Cheshire that has worked with 1000s of local businesses developing their social media strategy. Over the past 8 years, Alex has built up an impressive client list including the BBC, NHS, University Of Manchester, Manchester Arndale and many more. Each…Read More
Tuesday 4th December 2018
1:00pm Registration Opens
Grab a coffee and have a chat with your fellow delegates as we get ready to start the 5th International Social Media Conference.
2.00pm - 2.45pm Keynote - Mike Blake-Crawford
As Social Chain’s Strategy Director, Mike oversees the Content, Paid Media and Data and Insights departments of the agency. After joining Social Chain in early 2016 initially as Head of Social Media Management, Mike has been a leading member of the team responsible for delivering successful campaigns with brands such as Superdry, UFC, Coca-Cola and Thomas Cook. With over 7 years’ of agency experience and 5 years specialising in social media, prior roles have seen him develop award winning social strategies for brands including HARIBO, Lucozade and Ribena.
2.45pm - 3.30pm Keynote - Justin Clark
The Importance of Putting the ‘Social’ into Customer Service
Justin is Head of Social at Transport for Greater Manchester, as a social media specialist – consultant, public speaker and trainer – he has an unhealthy obsession for talking, writing and speaking about social media.
Justin has had a varied career working in PR, media relations, strategic and crisis communications, public affairs, political research and political PR, but at long last he’s found his one true love: social media.
Justin is responsible for kickstarting a social media revolution and transforming how the largest transport authority outside of London communicates with its customers.
3.30pm - 3.45pm Break
Whilst we are powering through the afternoon, there is still time for a brew and to see if you can set off thestudio’s miniature train that runs above the catering station.
Absorb what you’ve heard, have a chat with other delegates about what they took out of the sessions and get ready for our final two sessions!
3.45pm - 4.30pm Keynote - Kenda Macdonald
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft for over 5 years and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends
her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas – Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.
4.30pm - 5.00pm Panel Discussion with Kenda, Mike and Justin
We close Day One of the International Social Media with a chance to discuss with the Panel some of the big topics and areas of concern for Social Media Marketing.
If you didn’t get the chance to ask your speaker a question at the end of their session? We’ve put in an extra 30 minutes to make sure you can get all you can out of the day.
5.00pm - 6.00pm Closing Drinks Reception
We finish the day off with a cheeky beer and wine on the Balcony of thestudio overlooking the Northern Quarter of Manchester. This is included in your registration so no need to pay extra, its a chance to relax at the end of the evening.
For those delegates who want to carry on networking later on, we will be arranging a discount at a local Northern Quarter Bar for delegates from the Conference.
Wednesday 5th December 2018
8.30am Registration Opens
For those early bird risers we will be there with a Coffee so you can settle into the Conference before the day starts.
9.30am - 10.30am Keynote - Owen Williams
Owen is the former Head of Editorial Strategy for the BBC Content Social, as and energetic and enthusiastic speaker he his delighted to return to the International Social Media Conference after being the top rated speaker in 2017.
He is an experienced Social Media professional with over 19 years’ experience in social media strategy, governance, editorial, digital innovation, content production and post-production.
Owen is a highly motivated creative leader and engaging public speaker and storyteller, with a strong track record of originating and managing digital projects on new and emerging platforms.
10.30am - 11.00am Workshop - Fin Wycherley
Questions to Ask Your Website Designer
According to Eric Schmidt, CEO of Google,”Every 2 days we create as much information as we did from the dawn of civilisation up until 2003.” Fast forward to 2018, and the information overload has hit the veritable fan! Yet how many times have you heard web designers / developers / agencies say: – “Nooo, you don’t want to install Google Analytics, dear. It will wipe everything on your website” – “Mobile optimisation? Not necessary, love. Your clients are not using mobile so it doesn’t matter yet” – “SSSL security certification? Well, that’s just going a bit too far!” – “Instagram and Pinterest? Steady on, nobody uses them so I wouldn’t worry” – “WordPress? Oooooh no, it’s notoriously bad for hacking” Fact: Your website may be officially dead, kaput, broken, or needs to be mothballed if it doesn’t have at least 15 key elements from security to searchability, from data protection to usability and from consistency to flexibility. While this list is by no means exhaustive, it is the absolute minimum requirement for any digital website fit for the competitive communications landscape and the social media algorithms of 2018. The days when a website could be viewed as a static “business card” sitting in outer space that only gets updated twice a year are officially over. Find out what you need to expect from your web designer as a basic minimum requirement, and what is reasonable to demand, ESPECIALLY with a limited budget. Come enjoy this results-focused, facts-laden, latest research, interactive and “rather fun” workshop. Knowledge is power. So let’s supersize it!
10.30am - 11.00am Workshop - Alex McCann
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Cheshire that has worked with 1000s of local businesses developing their social media strategy.
Over the past 8 years, Alex has built up an impressive client list including the BBC, NHS, University Of Manchester, Manchester Arndale and many more.
Each month Altrincham HQ spend 200+ hours per month managing marketing campaigns for businesses so witness social media changes in real time and action them.
A former journalist, whose blogs have been read by over half a million readers, he has also successfully run an events company putting on 60 events a year which included a 15,000 capacity arts & music festivals in Manchester.
Alex has 250+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.
Altrincham HQ works with businesses across the UK on all aspects of Social Media including Twitter, LinkedIn, Facebook, Instagram and blogging for business success.
11.00am - 11.15am Break
Its been a busy start to the day, but we want you hydrated and ready to keep up with the sessions ahead.
11.15am - 11.45am Workshop - Natalie Hailey
How to create Hot Content for Social Media
How to Create Hot Content for Social Media For marketers and businesses it’s become harder than ever to reach the right audience on social media without ploughing money into paid ads. It’s no longer enough to use social media platforms to divert people to our website, to drive traffic to our latest blog or to promote our latest product or service. Natalie will show you how, if you commit to social media, not just as an extension of your principal content marketing activities but as a primary means of engaging with your audience, you can build an engaged and loyal following. We’ll dive into: • How to inject your personality and personal brand into your social media activity • 5 surefire ways to get people to share your content • Ways to add real value to your audience on your social media pages to build a loyal following • Mixing content types for audience growth But most of all… • How to get your social content in front of as many eyeballs as humanly possible!
11.15am - 11.45am Workshop - Emma Wilberforce
How to Make the Most of Facebook as a New Local Business
When you set up as the new yoga studio, interior designer, photographer or agency in town, how to you grow your audience on Facebook and make your mark in the local community? This session will provide you information on how to maximise your engagement on Facebook using case studies and facts. Since Facebook changed its algorithm in a major way this year, we will be exploring the affect that has had on local businesses and ways in which you can continue to be seen in your followers’ timelines. This session will be ideal if you work for a local business or are a business owner who has just set up a new business. It’s about getting into the mindset of a new business start up and remembering that budgets aren’t huge, so getting your brand under the noses of your audience for not very much money is a priority. There will be no grand campaigns mentioned, no talk of 5 figure budgets, but there will be insightful tips into using Facebook as a tool to drive growth for new and local businesses.
11.45am - 12.15pm Workshop - Ferrhat Demir
Choosing The Right Social Media Platform for Business Events
Determining the best social media channel and formulating social media strategies are not easy when you organize/host large events. Especially small businesses struggle to reach out right audience. They face lots of difficulties such as budget constraint. In this session, we will discuss effective event promotions especially designed for SME’s on social media. Surely, there are more than LinkedIn and Eventbrite to boost your event. Most of our strategies are free or at low cost.
11.45am - 12.15pm Workshop - Jennifer Quigley-Jones
10 Fundamentals of Creative Strategy on YouTube
YouTube is the world’s largest video-sharing platform, with over 1.5 billion users and 50 years of content uploaded every day. Brands spend billions on paid ads, trying to gain trust and win eyeballs of potential consumers. Influencers manage it with no ads at all! What’s the difference? Jennifer has worked at YouTube, advising brands on organic growth without spending money on ads. In her current role as managing director at Digital Voices she has a proven track record of success in advising and training Fortune 500 companies in social media marketing. As building a brand on YouTube is becoming the future of audience engagement, can you afford to miss out on the optimum way to grow your brand and following on YouTube? The presentation will help the audience to understand the power of YouTube and how to get the creative strategy right in order to fully engage and create a following, therefore maximising the impact of a marketing campaign. It is a really simple process to master, once you understand the basics of what your audience wants. In this presentation we’ll explore how to do this together, step-by-step.
12.15pm - 1.15pm Lunch
1.15pm - 1.45pm Workshop - Fin Wycherley
Chatbots Ahoy! The Future is in AI
With 2 billion messages sent between people and businesses per year and an open rate of over 80%, Chatbots are increasingly becoming the latest must-have in the marketers’ digital toolbox.
Whether for websites, Facebook or other platforms like Alexa, the ability to deploy AI and instant messaging together to increase lead generation, improve customer service and even order pizza make Chatbots an easy win for innovative brands and marketing teams.
Oracle reports that 80% of businesses want chatbots by 2020, and many of those respondents were already using them. Learn how Chatbots and AI are evolving and affecting customer service experiences across many industries and how they can help your business stand out.
1.15pm - 1.45pm Workshop - Dan Nolan
Daniel Nolan is managing director of theEword, one of Manchester’s leading independent digital agencies. The agency specialises in working with lifestyle and leisure brands to drive awareness, consideration and purchase intent. Daniel is the co-chair of pro.manchester’s creative committee, the chairman of the Manchester Publicity Association and has previously been recognised as the Digital, Media or Creative Professional of the Year at the Made In Manchester Awards.
1.15pm - 1.45pm Workshop - Dawn McGruer
Maximise Your Digital Marketing to Scale & Grow Your Business
And what we cover – Convince & Convert: Getting web visits & generating leads is one thing but converting them to profitable customers is another. In the ever evolving world of Digital Marketing you will need to keep ahead of your competitors.
• Reaching your audience
• Getting your prospects to take action
• Capturing, Convincing & Converting leads into profitable customers
• The Maths of Selling – The Perfect Return on Investment
• Productive marketing to maximise Profits for your digital efforts
• Growing and Scaling your business through digital marketing
1.45pm - 2.15pm Workshop - Margaret Yekulis
Building Trust and Awareness with Employee Advocacy
Research from Nielson found that 92% of people trust recommendations from individuals over brands. So what can brands do to build up that trust with consumers? Employee advocacy puts a face to the brand and can help build up that trust as well as putting forward experts and thought leaders from that brand into relevant conversations. This can also result in more engagement with the brand as well as more business for the brand.
1.45pm - 2.15pm Workshop - Alex McCann
LinkedIn: Engaging People In The Newsfeed
LinkedIn has changed
LinkedIn’s biggest problem was always that it’s was too stuffy
It was always the old dude in the room who still wears a suit and tie, never cracks a smile and doesn’t let their guard down
In 2018 it’s younger, has taken the tie off and realises that people do business with people they like and can relate to
With the user base at 530 million users in more than 200 countries and territories worldwide the opportunities for B2B Marketing are huge
The problem is people are using LinkedIn like it’s 2012
Alex McCann of Altrincham HQ gives insights as to what types of posts engage people on the LinkedIn newsfeed and why engagement should be at the heart of your LinkedIn Strategy
1.45pm - 2.15pm Workshop - Jenna Rushton
Creating engagement to achieve social success and meet business objectives
How do you define engagement? Click through/likes/comments/shares…achieving these can be tough! In order to be successful at ensuring positive engagement you need to consider a few different elements:
– Go right back to the beginning, what are your business objectives? How can you meet these objectives on social media?
– Interrogate your analytics/insights. What do your audience engage with the most?
– Don’t be deterred by something that doesn’t bring results in – try again – When your audience engage with you, engage back.
– Above all, to create engagement your content should be useful and interesting to the audience it’s intended for. If it isn’t, don’t publish it
– Don’t be one dimensional, use a variety of assets and techniques
Creating engagement and understanding your audience to achieve this is crucial to social success. Join me during the session to learn more.
2.15pm - 2.30pm Break
Phew, finish off your notes, absorb what has been taught and have a chat with your fellow delegates about what else has been covered.
If you’ve heard anything that you need more on there is time in our final Panel Discussion session.
2.30pm - 3.15pm Keynote - Michelle Pinchard
Title: Ignite Audience Action and Engagement with Pinterest
Summary: Discover new ways to amplify content, drive traffic, increase sales, and ignite engagement with Pinterest. Michelle Pinchard is the Growth Marketing Manager for English Speaking Countries at Pinterest based in London.
3.30pm Conference Closes
The Latest we expect the Conference to finish, meaning you will miss the rush hour coming out of Manchester and be able to get reasonable flights and trains back home.