9:30am to 10:30am
Katie King is Managing Director of marketing agency Zoodikers
Katie has an MBA, and a career spanning 27 years in marketing, including 8 years as a Director of Next Fifteen Group Plc. In that time she has advised leading global brands from BT to Arsenal, and RBS to Accenture, as well as the police and universities.
Katie is recognised in the area of social business strategy and digital transformation.
Katie has delivered two TEDx presentations and is a regular on the international speaker circuit. She is also a commentator on BBC TV and radio.
1:00pm to 1:45pm
Owen Williams is Social Media Lead at BBC Wales – heading up the corporation’s social media portfolio and initiatives in Wales.
He has over 15 years experience in content production and programming, having joined BBC Wales in January 2013 after many years in the independent sector.
His proudest moment is being accused by one member of BBC senior management of “going through my department like a dose of salts”. Three years later, Owen still asserts that it was a positive accusation!
1:45pm to 2:30pm
Ben Roberts heads up the marketing for Heinnie Haynes, which is one of the UK’s largest outdoor ecommerce websites. A big focus for Ben and the company is on customer service and experience. Ben actively encourages customers to leave ratings and reviews of the company both on the companies’ products, as well as on 3rdparty review sites. These reviews are then used to help continually improve the business, as well as create a really strong and trustworthy brand image. He is firm believer in the power of customer service, ratings and reviews as an influential marketing tool.
2:45pm to 3:30pm
Sebastian Redenz’s career in online marketing now spans over 15 years. Currently he serves as Head of Paid Social for the EMEA region at IPG Mediabrands, working on such high profile brands as Johnson & Johnson, Bridgestone or BASF to provide Paid Social strategy. Prior to this he developed and launched social media marketing for the German music and entertainment brand Cocoon. Sebastian was also the founder of ‘Thinner’ in 2001, which was one of the first MP3 music labels back in the day.
3:30pm to 4:15pm
As an multi-award winning entrepreneur, Warren has helped thousands of Startups and SME’s grow their business through the strategic use of socially selling to their target audience. By nurturing connections, generating leads and getting sales, Warren’s clients have seen an increase in sales up to 500%, just through the implementation of Warren’s simple and easy to follow strategies.
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy
Each month Altrincham HQ spend 200+ hours per month running Social Media campaigns for businesses so witness the Social Media changes in real time and actions them A former journalist, whose blogs have been read by over half a million readers, he has also successfully ran an events company and ran 15,000 capacity arts & music festivals in Manchester.
Fin and her team work with ambitious SMEs to position them for success. She creates engaging marketing packages that cover the entire online sales funnel, from websites to video marketing and from social media content to highly focused advertising, PR and direct marketing. This allows the client to sit back and watch the results flood in.
This workshop will demonstrate “How to ‘Never fail’ with B2B Marketing on Facebook” – the world’s largest media company, with over 1.7bn customers and the most incredible levels of targeting ever created in the history of marketing.
As a social media expert and trainer, Jo has overseen the social media successes of projects like the BBC hit series Poldark through to running a series of ‘Digitally Savvy’ workshops for the Business Growth Hub. She blogs for diverse brands including Sage, Microsoft, Yahoo, and more. During Jo’s Twitter workshop at #SMConf2016 she will be discussing how to monitoring ROI, utilise advertising, mentions, hashtags, and more. Take your Twitter presence to the next level and sign up for Jo’s workshop today.
Did you know that content with a relevant image attached to it gets 94% more engagement that without? Its facts like this that tell you that Visual Marketing is becoming key to growing businesses online over the upcoming years. But without image editing skills or a graphic designer on your team, this means you’re going to get left behind, right?
Wrong, this workshop will show you how to create graphics that will get noticed, using free or incredibly cheap online tools. You’ll learn how to create a strategy that will see your engagement rocket, while making sure you’re seen as a brand that people should be paying attention to.
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The Social Media Conference Schedule
Tuesday 6th December 2016
We are delighted with the lineup we have at the Social Media Conference this year, with internationally renowned speakers and experts sharing their knowledge on how to create the perfect Social Media Strategy. The Conference is designed for small business owners, marketing professionals and individuals which are responsible for the Social Media Marketing of their organisation.
Don’t forget you can choose which workshop you want to attend, and all Keynote sessions and Workshops are included in your registration.
9:00 Registrations Opens
Get registered early for the Conference and enjoy a cup of coffee with your fellow delegates, before the opening welcome and first keynote of the day.
9:30 - 10:30 Keynote - Katie King
Featured regularly on BBC TV and radio, Katie King is a strategic marketing consultant, a social media trainer and international conference speaker; she recently gave a TEDx talk in north London.
Katie is Managing Director of PR and social media agency Zoodikers, and is the Chairperson for the PRCA’s South East/East Anglia Group.
10:30 - 11:15 Workshop Sessions
Choose between Alex McCann (blogging) and Fin Wycherley (Facebook) for your workshops sessions, you can select your choice of workshops through registration. Be quick as workshops can fill quickly.
11:15 - 11:30 Break
Grab a drink and network with fellow delegates, recharge your mind and get set for more fantastic workshop sessions.
11:30 - 12:15 Workshop Sessions
You have a choice between Joanna Booth (Twitter) and Liz Hardwick (Boosting your Brand with Visual Marketing) for the last workshops of the day. Don’t forget to select your workshop as part of registration.
12:15 - 13:00 Lunch
Enjoy the fantastic food on offer at thestudio Manchester, with a warm winters lunch to power you up for an afternoon of keynote sessions.
13:00 - 13:45 Keynote - Owen Williams
13:45 - 14:30 Keynote -Ben Roberts
Ben actively encourages customers to leave ratings and reviews of the company both on the companies’ products, as well as on 3rdparty review sites. These reviews are then used to help continually improve the business, as well as create a really strong and trustworthy brand image. He is firm believer in the power of customer service, ratings and reviews as an influential marketing tool.
14:30 - 14:45 Break
A final chance to converse with your delegates before we enter the final session for the day.
14:45 - 15:30 Keynote - Sebastian Redenz
Paid Social is one of the fastest growing disciplines in terms of media billings and Facebook, Twitter et al. continuously release new advertising products applicable for clients. However, taking control of the new possibilities and deploying them across a set of various Paid Social networks is a complex challenge. To help approach this in the right way, IPG Mediabrands has developed the Encore Paid Social methodology which serves as a tech agnostic approach to Paid Social. Case Study: UM’s media campaign for The Economist, which has Paid Social at its core and which netted 18 media awards alone in 2015.
15:30 - 16:15 Keynote - Warren Knight
BRAND NEW CONTENT FROM WARREN KNIGHT
Generate More Qualified Leads and Build Your Audience Using Online Marketing
the talk will cover the following areas.
16:15 - 16:30 Conference Close
A final wrap up from our organisers before a chance to chat to colleagues and delegates, with a last drink before heading to home. Your head should now be full with new ideas and strategies on how to grow your organisation using Social Media Marketing.