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The Social Media Conference Schedule
Monday 4th and Tuesday 5th December 2017
We are delighted with the lineup we have at the Social Media Conference this year, with internationally renowned speakers and experts sharing their knowledge on how to create the perfect Social Media Strategy. The Conference is designed for small business owners, marketing professionals and individuals which are responsible for the Social Media Marketing of their organisation.
Don’t forget you can choose which workshop you want to attend, and all Keynote sessions and Workshops are included in your registration.
9:00 Registrations Opens
Get registered early for the Conference and enjoy a cup of coffee with your fellow delegates, before the opening welcome and first keynote of the day.
9:30 - 10:30 Keynote - Katie King
Featured regularly on BBC TV and radio, Katie King is a strategic marketing consultant, a social media trainer and international conference speaker; she recently gave a TEDx talk in north London.
Katie is Managing Director of PR and social media agency Zoodikers, and is the Chairperson for the PRCA’s South East/East Anglia Group.
10:30 - 11:15 Workshop Sessions
Choose between Alex McCann (blogging) and Fin Wycherley (Facebook) for your workshops sessions, you can select your choice of workshops through registration. Be quick as workshops can fill quickly.
11:15 - 11:30 Break
Grab a drink and network with fellow delegates, recharge your mind and get set for more fantastic workshop sessions.
11:30 - 12:15 Workshop Sessions
You have a choice between Joanna Booth (Twitter) and Liz Hardwick (Boosting your Brand with Visual Marketing) for the last workshops of the day. Don’t forget to select your workshop as part of registration.
12:15 - 13:00 Lunch
Enjoy the fantastic food on offer at thestudio Manchester, with a warm winters lunch to power you up for an afternoon of keynote sessions.
13:00 - 13:45 Keynote - Owen Williams
13:45 - 14:30 Keynote -Ben Roberts
Ben actively encourages customers to leave ratings and reviews of the company both on the companies’ products, as well as on 3rdparty review sites. These reviews are then used to help continually improve the business, as well as create a really strong and trustworthy brand image. He is firm believer in the power of customer service, ratings and reviews as an influential marketing tool.
14:30 - 14:45 Break
A final chance to converse with your delegates before we enter the final session for the day.
14:45 - 15:30 Keynote - Sebastian Redenz
Paid Social is one of the fastest growing disciplines in terms of media billings and Facebook, Twitter et al. continuously release new advertising products applicable for clients. However, taking control of the new possibilities and deploying them across a set of various Paid Social networks is a complex challenge. To help approach this in the right way, IPG Mediabrands has developed the Encore Paid Social methodology which serves as a tech agnostic approach to Paid Social. Case Study: UM’s media campaign for The Economist, which has Paid Social at its core and which netted 18 media awards alone in 2015.
15:30 - 16:15 Keynote - Warren Knight
BRAND NEW CONTENT FROM WARREN KNIGHT
Generate More Qualified Leads and Build Your Audience Using Online Marketing
the talk will cover the following areas.
16:15 - 16:30 Conference Close
A final wrap up from our organisers before a chance to chat to colleagues and delegates, with a last drink before heading to home. Your head should now be full with new ideas and strategies on how to grow your organisation using Social Media Marketing.